PODYH

PODYH, a Ukrainian womenswear brand founded in 2020 by architect Daria Plaksyuk, incorporates architectural principles into fashion, emphasizing simplicity and sophistication. The brand meticulously crafts its collections to mirror various architectural styles without unnecessary embellishments, focusing on clean compositions of volumes and lines. Each garment showcases handmade details and unique compositions, enhancing their value and expressing a blend of architectural beauty and heritage. As an eco-conscious label, PODHY prioritizes local manufacturing to support the Ukrainian economy and minimize carbon emissions, employs waste-reducing sewing techniques, and produces in small batches to ensure high quality over quantity. This brand not only represents fashion but also encourages the exploration and appreciation of architectural art in wearable form.